There is a caveat to that title.
Your clients need to build a genuine relationship with you full of integrity, trust and honesty. How many times have you felt that you were just a dollar sign to those you have hired to do a particular job for you?
Remember that feeling.
Building a relationship with your client is paramount! DO NOT just see them as income - even if you desperately need it!
Here is my list I try to live by with my clients:
1. Be prepared to give them time ....don’t meet with them and keep looking at your watch. Give them undivided attention. Turn you phone to silent......relax and smile!
2. Remember to listen and ask questions.......dig down to find out what the issue is for them...it may not be yours to solve. E.g. I had someone come and give me time a few weeks ago. I didn’t need their services as it turned out. Amazingly they didn’t ask for payment even though I offered. As you can imagine I have marketed them consistently since because I was amazed at the generosity and wisdom given....and when I do need their service they will be the first on my ‘to call’ list!
3. Create a pathway for them that leads to their solution but starts where they are right now.....not somewhere down the track that they have to magically get to. It may be that they need another type of contractor before you can enter the solution path for them. Don't be frightened to refer them to someone you trust. This will earn dividends by both the other contractor/professional and your 'client'.
4. Find a ‘win win’ way to make yourself or your knowledge accessible for them as they work with you. This may mean producing products or online support that makes your knowledge base accessible to them at the crazy hours they work that you don’t want to.....make it a part of the financial package they buy into. There are many ways to do this that are tailored to your business.
Love to know if you have any other ideas or comments so do leave me your thoughts.