'Creative ideas reside in people’s minds but are trapped by fear or rejection. Create a judgment-free environment and you’ll unleash a torrent of creativity.' -- Alex Osborn
As a designer in training this is something I was taught. We had the best time while doing our degree going wild with creativity. Truly fun! The sad thing was that our tutors said 'Have fun now because it won't be like that out in the business and design world'. How utterly sad. As I have worked with clients across the spectrum I have seen that there was truth in what was said to us.
I have learned despite budget and time constraints it is possible to think big and crazy, to take your work out of the ordinary and done before into the fresh and inspirational. Taking your team with you adds a dimension you will never achieve on your own - trust me.
Set your team free and allow them to journey with you to create and find solutions together.