Progress Not Perfection

Gary Korisko (@RebootAuthentic) writes:  Shoot for progress not perfection.
 
I have heard the term ‘Ugly Sells’ but how do you let go! 

I am trained (and by nature) a designer and getting it right the first time has always been the goal when working with my clients - they are paying me to do get it right!  Ugly Sells is a foreign concept!  
 
Applying this to my business has been a learning process.  I do not find failure or ugly a natural option.  To start a project, allowing it to evolve with others watching all its imperfections as it grows and changes is uncomfortable!   Arghhhhh.....pride has had to take a back seat!  Talk about going against the grain! 
 
Why am I venturing into this uncomfortable world of ugly and imperfect you ask? 

• The fact is I have seen my nearest and dearest waiting for perfection and their projects have not got off the ground - just one more tweak and change and then another!!   Like an artist not wanting to put the brush down and declaring it is finished and fit for a wall. 
• I am aware that a good designer will keep improving and changing and I can do this as the business changes in small increments....it’s what life is about. 
• I have looked at Apple and other creative businesses and realised that they get things out in their imperfections and change and upgrade as they go....we still all love their products and are grateful they are evolving.

 
So.....What do you need to do to just push the ‘go’ button on your business idea?  

​Just take the plunge for Progress not Perfection and push 'GO'