'Creative ideas reside in people’s minds but are trapped by fear or rejection.   Create a judgment-free environment and you’ll unleash a torrent of creativity.' -- Alex Osborn

​As a designer in training this is something I was taught.  We had the best time while doing our degree going wild with creativity.   Truly fun!   The sad thing was that our tutors said 'Have fun now because it won't be like that out in the business and design world'.   How utterly sad.  As I have worked with clients across the spectrum I have seen that there was truth in what was said to us.

HOWEVER
​I have learned despite budget and time constraints it is possible to think big and crazy, to take your work out of the ordinary and done before into the fresh and inspirational.  Taking your team with you adds a dimension you will never achieve on your own - trust me.  

​YOUR CHALLENGE
​Set your team free and allow them to journey with you to create and find solutions together.

Gary Korisko (@RebootAuthentic) writes:  Shoot for progress not perfection.
 
I have heard the term ‘Ugly Sells’ but how do you let go! 

I am trained (and by nature) a designer and getting it right the first time has always been the goal when working with my clients - they are paying me to do get it right!  Ugly Sells is a foreign concept!  
 
Applying this to my business has been a learning process.  I do not find failure or ugly a natural option.  To start a project, allowing it to evolve with others watching all its imperfections as it grows and changes is uncomfortable!   Arghhhhh.....pride has had to take a back seat!  Talk about going against the grain! 
 
Why am I venturing into this uncomfortable world of ugly and imperfect you ask? 

• The fact is I have seen my nearest and dearest waiting for perfection and their projects have not got off the ground - just one more tweak and change and then another!!   Like an artist not wanting to put the brush down and declaring it is finished and fit for a wall. 
• I am aware that a good designer will keep improving and changing and I can do this as the business changes in small increments....it’s what life is about. 
• I have looked at Apple and other creative businesses and realised that they get things out in their imperfections and change and upgrade as they go....we still all love their products and are grateful they are evolving.

 
So.....What do you need to do to just push the ‘go’ button on your business idea?  

​Just take the plunge for Progress not Perfection and push 'GO'